Email marketing tools help you grow a list and send newsletters, offers, and automated messages. The newer ones add AI to write subject lines and content, and to pick the best send time. Here are our honest picks and who each one is for.
Quick pick: Mailchimp is a solid all-rounder for most small businesses. Brevo is great value and adds SMS as well as email. Kit is built for creators and newsletters.
Our picks are based on product research, public pricing, feature analysis, and use cases. Pricing changes often, so check each tool's site before you buy.
| Tool | Best for | Pricing | Score |
|---|---|---|---|
| Mailchimp | All-round email marketing | Freemium | 8.4 |
| Brevo | Email plus SMS, great value | Freemium | 8.3 |
| Kit | Creators and newsletters | Freemium | 8.2 |
Score: 8.4/10. Mailchimp is one of the best-known email tools, with templates, automations, and AI that helps write and design emails. It is a safe all-round choice for most small businesses, with a free plan to start. It can get pricey as your list grows. Best for general email marketing.
Visit MailchimpScore: 8.3/10. Brevo (formerly Sendinblue) offers email and SMS marketing with AI features, and its pricing is based on emails sent rather than list size, which is great value for larger lists. Best for businesses that want email and SMS without high costs.
Visit BrevoScore: 8.2/10. Kit (formerly ConvertKit) is built for creators, newsletters, and personal brands, with simple automations and clean signup forms. It is a strong pick if your business is content-led. There is a free plan. Best for creators and newsletter-first businesses.
Honesty note: Zeevol uses Kit for our own newsletter, so we have first-hand experience with it. We still list it on merit, not because we use it.
Visit KitMatch the tool to your business. For general use, Mailchimp is a safe all-rounder. If you want SMS too, or you have a large list and want better value, Brevo is strong. If you are a creator or run a newsletter, Kit fits best.
Check how pricing scales as your list grows, since that is the main cost over time. Start on a free plan, import your contacts, and send one campaign before you commit. For writing the emails themselves, see our best AI writing tools, or browse the AI tools directory.
Mailchimp is a strong all-round choice for most small businesses. Brevo is great value, especially if you want SMS as well as email, and Kit is best for creators.
Yes. Mailchimp, Brevo, and Kit all have free plans with limits on contacts or emails. They are enough to start and test before paying.
It can write subject lines and email copy, suggest designs, and help pick send times. You should still review and edit so the message sounds like your business.
Send to people who opted in, keep your list clean, and avoid spammy words. Most tools help by setting up sender authentication, which improves delivery.
Honest, simple AI tips for small businesses. Enter your email and get our free 10-page guide.
Find the best AI tools for a specific job. Each guide has our top picks, honest notes, and real pricing.
See all AI tools in the directory or compare tools side by side